Brand identity design

Ritual designs brand identities for established businesses, community organisations and creatives, from a studio in Nottingham. Every mark, colour and layout is drawn by a person, which is why no two identities from here look alike and none of them look like an average of everything else in your sector.

The work starts with strategy: who the business is for, what it stands for and why it is worth choosing over the one next to it. The visual identity comes out of that, so it can be explained as well as admired.

Most of our branding clients are companies with a real history whose brand no longer represents them. A rebrand here is part archaeology, part design: finding what was always true about the business and giving it a shape that fits how it operates now.

You get a complete, complementary system and a guidelines document your team can follow day to day, plus the files to run it yourself. Branding is one half of the studio's full service; the other half is the website.

We listen first. A proper conversation about what your business is, who it is for and what is getting in the way. Then research: your sector, your competitors and your audience, looking for what everyone is doing the same way, because that is usually where the opportunity is.

Direction is chosen together, with sketches shared before they are refined. The chosen direction is built out into the full system, tested on real applications, and handed over with guidelines and training so the brand lands on all fours.