East Row Deli is a delicatessen in Sandsend, a small village on the North Yorkshire coast. They needed a visual identity that felt right for the place and the produce, something that could work across packaging, signage and instore materials without looking like every other deli on the high street.

We built a full visual identity for them, including logo, colour palette and the wider brand assets needed to keep everything consistent wherever it's used.

The concept of creating this hand-drawn logo of a seashell, which came from our individual childhood memories of visiting the beach and collecting seashells. In a similar way, Lisa (the owner of East Row Deli) wanted her customers to feel the same childhood nostalgia, and comfort, of taking their seaside holiday home with them in the form of a simple shell.

We curated a visual identity that represents shared memories, and cultural relevance to her customers.

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